The cheap skates can't even throw in some liquor with the mix?
This "offer" created an outburst on twitter over the last week or so...
Wikipedia Facts:
In 1951, Labatt launched its Pilsener Lager; when it was introduced in Manitoba, the beer was nicknamed "Blue" for the colour of its label and the company's support of Winnipeg's Canadian Football League (CFL) franchise, the Blue Bombers. The nickname stuck and in 1979 Labatt Blue claimed top spot in the Canadian beer market.
It lost this status in the late eighties to Molson Canadian, but over the next decade, periodically regained top spot as consumer preferences fluctuated.
In 2004, Budweiser took the top spot, pushing Blue to third for the first time in twenty-five years. However, since Labatt has brewed Budweiser in Canada under licence since the 1980s, Labatt likely did not suffer from this shift. Moreover, Labatt Blue remains the best selling Canadian beer in the world based upon worldwide sales.
Labatt was also the majority owner of the Toronto Blue Jays from their inception in 1976 until 1995, when Interbrew purchased Labatt.
TWJN.
Saturday, January 22, 2011
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